Project Description
Pippi Longstocking
AN EVERGREEN CHARACTER MUCH LOVED ALL OVER THE WORLD
Pippi Longstocking
AN EVERGREEN CHARACTER MUCH LOVED ALL OVER THE WORLD
Pippi Longstocking is a great classic of children’s literature, born from the imagination of Swedish author Astrid Lindgren, which has inspired many generations around the world and still exerts an irresistible appeal.
Pippi Longstocking: a timeless icon of independence and ANTI-CONFORMISM
Since the publication of the first book in 1945, Pippi’s adventures have been translated into 70 languages, with more than 60 million copies sold globally, and have also been adapted into films, TV series, DVDs, audio books, apps, games, song books, music and much more. In Italy, the little girl with the carrot-red braids owes her popularity above all to a famous TV series from the 1970s, which is still broadcast on several TV channels (Cartoonito, Italia1, DeaJunior).
Pippi is an evergreen icon who continues to be a mainstay in children’s entertainment all over the world and is loved by an audience across age groups, thanks to her rebellious, adventurous and non-conformist spirit, which is universal and timeless. A heroine more modern than ever, original and unconventional, who anticipated by decades the most recent instances of female emancipation and is rightfully a pioneer of ‘girl power’.
Pippi Longstocking is a great classic of children’s literature, born from the imagination of Swedish author Astrid Lindgren, which has inspired many generations around the world and still exerts an irresistible appeal.
Pippi Longstocking: a timeless icon of independence and ANTI-CONFORMISM
Since the publication of the first book in 1945, Pippi’s adventures have been translated into 70 languages, with more than 60 million copies sold globally, and have also been adapted into films, TV series, DVDs, audio books, apps, games, song books, music and much more. In Italy, the little girl with the carrot-red braids owes her popularity above all to a famous TV series from the 1970s, which is still broadcast on several TV channels (Cartoonito, Italia1, DeaJunior).
Pippi is an evergreen icon who continues to be a mainstay in children’s entertainment all over the world and is loved by an audience across age groups, thanks to her rebellious, adventurous and non-conformist spirit, which is universal and timeless. A heroine more modern than ever, original and unconventional, who anticipated by decades the most recent instances of female emancipation and is rightfully a pioneer of ‘girl power’.
Happy birthday PIPPI!
In 2020, for the 75th anniversary of the publication of the first novel, there were numerous initiatives to celebrate this modern heroine:
Pippi became Save the Children’s ambassador for the global ‘Pippi of Today’ campaign in support of migrant girls fleeing war and persecution. The campaign, which continues in 2022, has so far seen the participation of more than 60 partners from all over the world who have donated a total of more than 2 million euros.
On the occasion of the anniversary, Pantone Color Institute has created a special colour: a bright shade of orange, reminiscent of the vibrant colour of Pippi’s braids. It also participates in the Save The Children and The Astrid Lindgren Company campaign in support of girls fleeing war and poverty.
Happy Socks, the well-known socks brand also joined the celebrations for Pippi Longstocking’s 75th birthday by creating a kids-adults collection, using original illustrations by Ingrid Vang Nyman.
Salani, the historical publisher of the Pippi Longstocking books since 1988, has published a new unabridged edition to celebrate the special anniversary, edited by Samanta K. Milton Knowles, containing eight extra chapters.
Happy birthday PIPPI!
In 2020, for the 75th anniversary of the publication of the first novel, there were numerous initiatives to celebrate this modern heroine:
Pippi became Save the Children’s ambassador for the global ‘Pippi of Today’ campaign in support of migrant girls fleeing war and persecution. The campaign, which continues in 2022, has so far seen the participation of more than 60 partners from all over the world who have donated a total of more than 2 million euros.
On the occasion of the anniversary, Pantone Color Institute has created a special colour: a bright shade of orange, reminiscent of the vibrant colour of Pippi’s braids. It also participates in the Save The Children and The Astrid Lindgren Company campaign in support of girls fleeing war and poverty.
Happy Socks, the well-known socks brand also joined the celebrations for Pippi Longstocking’s 75th birthday by creating a kids-adults collection, using original illustrations by Ingrid Vang Nyman.
Salani, the historical publisher of the Pippi Longstocking books since 1988, has published a new unabridged edition to celebrate the special anniversary, edited by Samanta K. Milton Knowles, containing eight extra chapters.
Happy birthday PIPPI!
In 2020, for the 75th anniversary of the publication of the first novel, there were numerous initiatives to celebrate this modern heroine:
Pippi became Save the Children’s ambassador for the global ‘Pippi of Today’ campaign in support of migrant girls fleeing war and persecution. The campaign, which continues in 2022, has so far seen the participation of more than 60 partners from all over the world who have donated a total of more than 2 million euros.
On the occasion of the anniversary, Pantone Color Institute has created a special colour: a bright shade of orange, reminiscent of the vibrant colour of Pippi’s braids. It also participates in the Save The Children and The Astrid Lindgren Company campaign in support of girls fleeing war and poverty.
Happy Socks, the well-known socks brand also joined the celebrations for Pippi Longstocking’s 75th birthday by creating a kids-adults collection, using original illustrations by Ingrid Vang Nyman.
Salani, the historical publisher of the Pippi Longstocking books since 1988, has published a new unabridged edition to celebrate the special anniversary, edited by Samanta K. Milton Knowles, containing eight extra chapters.
Pippi at PITTI
Among the recent initiatives featuring Pippi Longstocking and testifying to the modernity and charisma of the rebellious heroine, the special ‘Pippi at Pitti’ exhibition organised by the prestigious Florentine kidswear fair in the June 2022 edition of Pitti Immagine Bimbo should be noted.
A dedicated space with iconic objects, heritage pieces, illustrated plates and collectors’ books to celebrate this extraordinary protagonist of incredible adventures and model of freedom and empowerment.
