Project Description
Carletto
A GENUNE CHAMELEAN, HISTRIONIC AND VERY FUNNY
Carletto
A GENUNE CHAMELEAN, HISTRIONIC AND VERY FUNNY
It was 1998 when Carletto landed on TV in a TV commercial by Sofficini Findus. From that moment it becomes the face and soul of the brand, for its ability to best express the identity, and effectively communicate the deliciousness of the product, strengthening its distinctive image. Carletto is the undisputed protagonist of all subsequent communication activities, from traditional media to the web, from in store to consumer promotion activities.
Thanks to his strong sympathy and the ability to involve and invite to play, the eccentric chameleon has been able to interpret the child that is in each of us, succeeding in embodying the brand over time in an increasingly transversal way.
![carletto primo blocco](https://www.etslicensing.com/wp-content/uploads/2015/09/carletto-primo-blocco.jpg)
It was 1998 when Carletto landed on TV in a TV commercial by Sofficini Findus. From that moment it becomes the face and soul of the brand, for its ability to best express the identity, and effectively communicate the deliciousness of the product, strengthening its distinctive image. Carletto is the undisputed protagonist of all subsequent communication activities, from traditional media to the web, from in store to consumer promotion activities.
Thanks to his strong sympathy and the ability to involve and invite to play, the eccentric chameleon has been able to interpret the child that is in each of us, succeeding in embodying the brand over time in an increasingly transversal way.
A strong media presence and a very high brand awareness
![Divider](https://www.etslicensing.com/wp-content/uploads/2021/05/divide-bianco.png)
Carletto is an undisputed protagonist in all areas of communication.
In 2021 it got 25 million impressions with digital videos, 203 million impressions on social media and a total reach of 90%.
His videos on YouTube have exceeded 13,000 views, the Instagram page gathers more than 13,000 followers and the Facebook profile exceeds 344,000 followers.
The awareness of the funny Carletto reaches exceptional levels with a percentage of’ 84%.
A strong media presence and a very high brand awareness
![Divider](https://www.etslicensing.com/wp-content/uploads/2021/05/divide-bianco.png)
Carletto is an undisputed protagonist in all areas of communication.
In 2021 it got 25 million impressions with digital videos, 203 million impressions on social media and a total reach of 90%.
His videos on YouTube have exceeded 13,000 views, the Instagram page gathers more than 13,000 followers and the Facebook profile exceeds 344,000 followers.
The awareness of the funny Carletto reaches exceptional levels with a percentage of’ 84%.
A strong media presence and a very high brand awareness
![Divider](https://www.etslicensing.com/wp-content/uploads/2021/05/divide-bianco.png)
Carletto is an undisputed protagonist in all areas of communication.
In 2021 it got 25 million impressions with digital videos, 203 million impressions on social media and a total reach of 90%.
His videos on YouTube have exceeded 13,000 views, the Instagram page gathers more than 13,000 followers and the Facebook profile exceeds 344,000 followers.
The awareness of the funny Carletto reaches exceptional levels with a percentage of’ 84%.
Carletto is ready for new adventures
![Divider](https://www.etslicensing.com/wp-content/uploads/2021/05/divide-blu.png)
With a strategy of “character extension” now Carletto is ready to embark on new adventures, which will see him protagonist in other areas, all to explore, where to live his spirit joyful and irreverent wich over the years has been able to conquer kids and grown-ups
Among the new developments for the histrionic chameleon there is a song sung with Cristina D’Avena, the beloved pop icon, legend of the most famous cartoon themes.
“La Canzone di Carletto” is on air on Spotify and Amazon Music, as well as on YouTube, from Sunday, March 20 to celebrate the first Sofficini Day.
With his original personality Carletto is a witness of good humor and sociability. Thanks to the partnership agreement that ETS has signed with Findus for the management of licensing rights, Carletto is proposed as an original character able to bring these values in all product categories where they are rewarding.