Project Description
BFF
THE CRY BABIES GROWN UP
BFF
THE CRY BABIES GROWN UP
The Cry Babies Magis Tears have grown up and become teenagers! They are 13 years old and have lots of fun adventures together!
The BFFs are special, each with their own style and personality. Fashionable and sophisticated, they live new challenges and dreams every day.
The Cry Babies Magis Tears have grown up and become teenagers! They are 13 years old and have lots of fun adventures together!
The BFFs are special, each with their own style and personality. Fashionable and sophisticated, they live new challenges and dreams every day.
The Fashion dolls
Following the constantly growing success of the Cry Babies, IMC Toys has developed a line of dolls for a 5/8 year old school target. The teen version of the Cry Babies extends the brand to a larger audience segment while maintaining the distinctive style of the IMC line.
Since their market launch in 2022, the BFFs have been a remarkable sales success, placing 1st in the dolls category in Spain and 2nd in the fashion dolls category in Italy.
The Fashion dolls
Following the constantly growing success of the Cry Babies, IMC Toys has developed a line of dolls for a 5/8 year old school target. The teen version of the Cry Babies extends the brand to a larger audience segment while maintaining the distinctive style of the IMC line.
Since their market launch in 2022, the BFFs have been a remarkable sales success, placing 1st in the dolls category in Spain and 2nd in the fashion dolls category in Italy.
The series
The 3D animated series BFF (Best Friends for Ever) follows the daily adventures of a group of teenage girls, each with their own style, personality and interests.
The events take place in the talent camp where the protagonists take lessons in music, arts and performance and where episode after episode they face difficulties and find solutions to their problems. Thanks to their childhood memories they will become best friends forever.
Friendship, teamwork, empathy, diversity and self-confidence are the values that emerge from the animated series.
The series
The 3D animated series BFF (Best Friends for Ever) follows the daily adventures of a group of teenage girls, each with their own style, personality and interests.
The events take place in the talent camp where the protagonists take lessons in music, arts and performance and where episode after episode they face difficulties and find solutions to their problems. Thanks to their childhood memories they will become best friends forever.
Friendship, teamwork, empathy, diversity and self-confidence are the values that emerge from the animated series.
The series
The 3D animated series BFF (Best Friends for Ever) follows the daily adventures of a group of teenage girls, each with their own style, personality and interests.
The events take place in the talent camp where the protagonists take lessons in music, arts and performance and where episode after episode they face difficulties and find solutions to their problems. Thanks to their childhood memories they will become best friends forever.
Friendship, teamwork, empathy, diversity and self-confidence are the values that emerge from the animated series.
Where to watch the series
The first season of BFF is composed of 13 episodes of 7 minutes each and the second season will be available from September 2023.
The episodes air on Super! (DDT channel 557) and streaming on Prime Video, You Tube Kids and on Kitoons, the innovative OTT app combining video and e-commerce, available in 19 languages with more than 8 million subscribers and more than 5 billion views.
Jenna‘s avatar
IMC Toys has developed a 3D digital avatar with an artificial intelligence-based conversation system with voice, real appearance and her own gestures.
Jenna is the world’s first toy and cartoon character that becomes real with a 3D virtual avatar. Children can see, talk and listen to their best friend on the Kitoons platform.
Jenna‘s avatar
IMC Toys has developed a 3D digital avatar with an artificial intelligence-based conversation system with voice, real appearance and her own gestures.
Jenna is the world’s first toy and cartoon character that becomes real with a 3D virtual avatar. Children can see, talk and listen to their best friend on the Kitoons platform.
Marketing and Social media
The property is present on all Kittons’ social channels (Instagram, TikTok, Facebook and You Tube)
IMC Toys has developed a rich marketing plan with constant investments both online and offline: daily posts, social campaigns, collaborations with influencers and PR activities as well as events in the area and ad hoc initiatives for companies.
