Peppa Pig
THE STORY OF A PHENOMENON
Peppa Pig is a pre-school animated series produced in Great Britain by Astley, Baker and Davis and distributed by the Anglo-Canadian company Entertainment One. The series, which chronicles the daily adventures of a 4-year-old piggy, mummy and daddy Pig and little brother George, who live realistic situations of everyday life with simplicity and humor, was first broadcast in Britain in 2004 and arrived in Italy in 2010 on Rai Yoyo, where it immediately aroused great interest in the public of the little ones.
ETS Licensing managed Peppa Pig licensing rights for Italy from 2013 to 2020, creating a dense network of synergistic collaborations with Partners and Licensees, which contributed to the exceptional affirmation of this brand, maximizing promotion opportunities and enhancing its visibility.
Peppa Pig is a pre-school animated series produced in Great Britain by Astley, Baker and Davis and distributed by the Anglo-Canadian company Entertainment One. The series, which chronicles the daily adventures of a 4-year-old piggy, mummy and daddy Pig and little brother George, who live realistic situations of everyday life with simplicity and humor, was first broadcast in Britain in 2004 and arrived in Italy in 2010 on Rai Yoyo, where it immediately aroused great interest in the public of the little ones.
ETS Licensing managed Peppa Pig licensing rights for Italy from 2013 to 2020, creating a dense network of synergistic collaborations with Partners and Licensees, which contributed to the exceptional affirmation of this brand, maximizing promotion opportunities and enhancing its visibility.
The case of PEPPA PIG
A BRAND BECOME A LIFESTYLE ICON
Peppa Pig personalized products over the years have seen a widespread diffusion in practically all categories of consumer products: toys, soft toys, books, magazines, puzzles, snacks, biscuits, coloring books, stickers, chocolate, candies, clothing, accessories, bicycles, buckets and spades, inflatables, t-shirts, caps, household linen, sheets and much more.
The case of PEPPA PIG
A BRAND BECOME A LIFESTYLE ICON
Peppa Pig personalized products over the years have seen a widespread diffusion in practically all categories of consumer products: toys, soft toys, books, magazines, puzzles, snacks, biscuits, coloring books, stickers, chocolate, candies, clothing, accessories, bicycles, buckets and spades, inflatables, t-shirts, caps, household linen, sheets and much more.
Initiatives in tune with the brand’s VALUES
THE STRENGTH OF A DEVELOPMENT COHERENT WITH THE POSITIONING
ETS Licensing managed the Peppa Pig license, always paying great attention to maintaining consistency with the values and positioning of the brand.
Over the years, numerous initiatives have been implemented to promote the diffusion of Peppa Pig products and improve the confidence of families in the property, in synergy with branding activities planned by the Licensor: promotional activities in collaboration with important players, including Giochi Preziosi, Lisciani, Clementoni and Ravensburger for toys, puzzles and canned games, Giunti Editore for books, Centauria for the magazine, GEDIS for the flow packs at newsstands, Preziosi Food, Balocco and Walcor for chips, snacks and festive bakery and chocolate products .
At the same time, cross-category in-store promotions were activated to increase sell-out by creating product massifications with a strong impact: gift with purchase in Toys Center and Giocheria stores and in large-scale retail outlets such as Carrefour, Esselunga, Coop.
In addition, frequent edutainment initiatives and educational workshops related to environmental sustainability and healthy lifestyles were organized.
Initiatives in tune with the brand’s VALUES
THE STRENGTH OF A DEVELOPMENT COHERENT WITH THE POSITIONING
ETS Licensing managed the Peppa Pig license, always paying great attention to maintaining consistency with the values and positioning of the brand.
Over the years, numerous initiatives have been implemented to promote the diffusion of Peppa Pig products and improve the confidence of families in the property, in synergy with branding activities planned by the Licensor: promotional activities in collaboration with important players, including Giochi Preziosi, Lisciani, Clementoni and Ravensburger for toys, puzzles and canned games, Giunti Editore for books, Centauria for the magazine, GEDIS for the flow packs at newsstands, Preziosi Food, Balocco and Walcor for chips, snacks and festive bakery and chocolate products .
At the same time, cross-category in-store promotions were activated to increase sell-out by creating product massifications with a strong impact: gift with purchase in Toys Center and Giocheria stores and in large-scale retail outlets such as Carrefour, Esselunga, Coop.
In addition, frequent edutainment initiatives and educational workshops related to environmental sustainability and healthy lifestyles were organized.
Initiatives in tune with the brand’s VALUES
THE STRENGTH OF A DEVELOPMENT COHERENT WITH THE POSITIONING
ETS Licensing managed the Peppa Pig license, always paying great attention to maintaining consistency with the values and positioning of the brand.
Over the years, numerous initiatives have been implemented to promote the diffusion of Peppa Pig products and improve the confidence of families in the property, in synergy with branding activities planned by the Licensor: promotional activities in collaboration with important players, including Giochi Preziosi, Lisciani, Clementoni and Ravensburger for toys, puzzles and canned games, Giunti Editore for books, Centauria for the magazine, GEDIS for the flow packs at newsstands, Preziosi Food, Balocco and Walcor for chips, snacks and festive bakery and chocolate products .
At the same time, cross-category in-store promotions were activated to increase sell-out by creating product massifications with a strong impact: gift with purchase in Toys Center and Giocheria stores and in large-scale retail outlets such as Carrefour, Esselunga, Coop.
In addition, frequent edutainment initiatives and educational workshops related to environmental sustainability and healthy lifestyles were organized.
