Simba Dickie Group is Oggy Oggy’s Master Toy

Xilam Animation has signed a global partnership with Simba Dickie Group for the toys of its new and colorful preschool property, Oggy Oggy. The launch of the range, which targets children aged 3 to 6 years, is scheduled for autumn / winter 2022. The assortment will include plush, figurines, playsets and accessories, vehicles, collectibles and sand buckets. The collection will initially be available in France, Italy, Germany and in the United Kingdom, therefore it will be extended to Poland and Spain for spring 2023 and subsequently expanded to other territories.

The new preschool serie Oggy Oggy produced in CGI by the French animation studio Xilam, with 156 episodes of 7 minutes, divided into 2 seasons, was also developed with the contribution of experienced pedagogists and psychologists of the evolutionary age. The protagonist is Oggy in his childhood, a sensitive, curious and daring kitten, who lives daily adventures with playfulness, candor and enthusiasm in a fantasy world populated by colorful cats. It’s a non-verbal series, characterized by a very original sound structure where the characters express themselves through their characteristic language, allowing children to understand feelings and emotions well, even without making use of the word.

The first season of the animated series has debuted globally on Netflix in August 2021 and starting from September 2022, the series will increase its visibility by arriving also on television: agreements have already been signed with important broadcasters as Super RTL (Germany), Discovery (Italy) and France Télévisions (France) and partnerships are increasing.