The prestigious fair dedicated to kidswear, scheduled in Florence from 22 to 24 June, will have a special exhibition area dedicated to Pippi Longstocking, to celebrate the rebel heroine icon of freedom, unconventionality and empowerment, which has inspired generations of children and continues to exert an irresistible charm.

The space, entitled ” Pippi at Pitti”,  will be set up at the Cavaniglia Pavilion with iconic objects, rare first editions, tables with replicas of original illustrations and memorabilia to tell, through a novel narrative path, the authentic soul of the strongest girl, independent and unconventional children’s literature.

The girl with the carrot-colored braids and the freckle-sprinkled face, born in 1945 from the pen of the Swedish writer Astrid Lindgren, continues to exercise a strong charisma and encourages girls, but also boys, from all over the world, to be free and bold, have self-confidence and reason with your own head.

Pippi’s strength, optimism and courage also inspired the “Pippi of Today” campaign launched in 2020 by The Astrid Lindgren Company in partnership with Save the Children to help girls fleeing war and poverty. The initiative, which continues into 2022, sees the participation of more than 60 partners from oll over the world and has so far raised almost 2 million euros in support of girls on the move.

Pippi is not only the extraordinary and unforgettable protagonist of one of the most famous novels of children’s literature, but has the right cards to confirm even today a prominent presence in the universe of youngest people.

This is also witnessed by the numerous partnerships with leading brands, which give rise to continuous collaborations for the development of products in the most diverse sectors, from publishing to fashion and design, from toys to accessories, to consumer products, music and digital content.

At Pitti Immagine Bimbo 95 will also be exposed some refined garments made by ILLUSTRABIMBI, who interprets Pippi through the original designs of Ingrid Vang Nyman: blouses, dresses, placemats, covers and accessories, made with eco-friendly fabrics and organic cotton.