The French animation Studio Xilam  received the prestigious Diamond Play Button award for its YouTube channel “Oggy and the Cockroaches”. The prize, assigned to YouTube channels that reach the goal of 10 million members, bears witness to a consolidated and increasing popularity for the funny blue cat, always struggling with the three annoying cockroaches.
For Xilam this is the second Diamond Play Button, that is added to the one obtained in 2020 with the YouTube Zig and Sharko channel. It also represents a further milestone in its global digital content development strategy that also saw Xilam debut on the Samsung TV Plus service in Brazil, with a dedicated channel which has quickly reached 600,000 unique users. The  Xilam Fast TV channel, available on Samsung Smart TVs in Brazil, offers titles from the studio’s extensive catalogue, including Zig & Sharko, Oggy and the Cockroaches, Where’s Chicky?, A Kind of Magic and Floopaloo – Where Are You?

Also on YouTube, Xilam has now reached the 50 million subscriber mark across its network of dedicated brand channels.
Across all digital platforms worldwide, Xilam cumulated 12.5 billion views for its content in 2021. Of this total, 1.5 billion views were generated from Facebook Watch, making Xilam the No. 1 provider of kids’ content worldwide in terms of views on the VOD service.

Marc du Pontavice, Founder and CEO at Xilam Animation, said: “Digital platforms continue to play an integral role in our content strategy, as we ensure that fans can access our vast library of content wherever they are in the world, and from whichever device they prefer. As one of the first French production companies to launch a dedicated ad-supported linear channel in an international market, we’re proud to be taking an innovative approach in the digital sector and look forward to hitting even more milestones in the future.”