The sweet Cry Babies Magic Tears are about to arrive in newsstands with the new issue of their official magazine, for living together with the little fans the wonder of Christmas time. The magazine, published by Panini, is available from 6th December with exciting stories, ideas to make original gifts to be put under the tree and many fun games.

All the charm of Christmas in 32 pages rich in adventures, coloring pages, delicious recipes, DIY activities, insights on the world of animals and creative games, to play in the company of the small friends with magical tears. An exclusive hair elastic is also attached to the magazine.

Food Network is the Discovery Group entertainment channel entirely dedicated to the world of food. It wants to be the first choice destination for all food lovers, with the mission to share the passion and joy of being together at the table. On Food Network you can cook easy recipes or gourmet dishes, travel to the discovery of distant and local culinary worlds, have fun with engaging gastronomic challenges. Food Network tells traditions, territory and trends of the world of Italian cuisine, proposing a rich and varied editorial offer, balanced between “cult” programs and new and original content: a delicious mix of competition, entertainment, inspiration, lifestyle and travel food.
An important figure for Food Network is represented by the authoritativeness which derives from the presence of top talent and experts influencers of the food world. There are many content of the network that has now become iconic, such as the very popular “Fatto in casa per voi” , conducted by Benedetta Rossi, the most followed food blogger on Facebook, who opens the doors of her home in the countryside to share recipes based on simple and genuine ingredients.
Another very representative program is ” l’Italia a morsi”, with Chiara Maci, the famous Food Influencer who travels through the Italian regions to discover the tradition of local recipes and the world of home restaurant. In the episodes of “L’ITalia a morsi al ristorante” , the well-known Chef Simone Rugiati visits restaurants of countries and villages all over Italy to explore the typicalities of the territory, while Csaba Dalla Zorza, a popular blogger and refined expert of cooking and bon ton, in “The Modern Cook” appointments shares recipes for a new daily tradition, where you can find tasty dishes, but also easy and healthy. But the Food Network family is always in turmoil and continues to widen with the arrival of new faces and new programs, to also tell different and original ways of living the kitchen, always with a look addressed to tradition.

Excellent performance and constant growth

Since its entry into Discovery Group Food Network showed excellent and continually growing results: 2021 is the best year ever for the channel, with an average share of 0.55%,  + 8% vs 2020 and increased with double digit in comparison to the previous 2 years (in 2019 + 23%, in 2020 + 19% shr).
In the current year the channel reaches almost 3 million daily contacts (2.7 million contacts), with an average of 9 million unique spectators each week (almost 20% of total television contacts) and 17.5 million monthly (33% of total television contacts).
Food Network has a good presence also at digital level: YouTube and Discovery + platforms recorded a monthly average of almost a million views, intercepting additional users compared to those of the TV.
Food Network’s audience is represented by adults, with a prevalence of women 25-44 years old, medium-high class. In particular, the 35-44 woman target reaches an average daily share of 0.76%.

A brand with high recognizability and a strong positioning

Food Network brand awareness is very high: it is known by a third of television spectators and the awareness (32% in June 2021) is more than doubled in 3 years.At the same time, Food Network has a well-defined and distinctive positioning.
Among its characterizing values ​​there are the territory and Italianity, to discover the excellence and peculiarities of our country, the search for traditions in the kitchen, traveling between the tastes and flavors of the Italian regions, even with a look at the future, the Passion for food and conviviality, experiential moments with the preparation of recipes and suggestions.
Important values ​​of the channel identity, are also fun, contemporaneity, sharing food at the table, even through new digital modes.
With a careful choice of content that proposes a stimulating offer, a precise positioning, a multi-channel presence on tv, web and social network, and a clear recognizability, Food Network is a real brand with intrinsic characteristics and values, immediately recognizable by the public.

Brand Extension projects

The strength and popularity of Food Network therefore offer interesting potential for products and projects that can effectively represent the values ​​of the brand.
Co-branding initiatives, Brand Collaboration and Licensing are options that can contribute to the success of products that have affinity with the Food Network Universe. In this context, Food Network can offer partners a support in terms of endorsement to existing assortments, or contribute to more direct collaborations and can even carry out completely new product lines, to enrich the Customer Experience.
To support the partner’s projects, Food Network can also offer effective synergetic contributions, such as the possible involvement of the tv talent, special advertising solutions and personalized editorial content, which enrich the offer and increase the occasions to enter in contact with the consumer.
ETS Licensing, thanks to the partnership with Discovery, manages the license and brand collaboration agreements for Food Network and  its main programs, and is defining for the brand a route to market strategy that will start in 2022.

The fabrics made by Illustrabimbi with the popular drawings of Ingrid Vang Nyman dedicated to Pippi Longstocking are finally available.
The cotton poplin fabrics, proposed in 4 different fantasies, are designed to make very special and cheerful garments, which will let revive the unconventional spirit of the girl with carrot-colored braids, born from the pen of Astrid Lindgren in 1945.
The rigorous certification g.o.t.s. guarantees that the tissue cotton has been organically cultivated, without the use of genetically modified seeds or other harmful chemicals. It also allows the traceability of the products from the field to the end customer, issuing transaction certificates in each production phase. The Global Organic Content Standard is not limited to verifying raw materials and production processes, but also the rights of workers, health and well-being of all subjects involved in the distribution chain, the treatment of water and the use of chemicals . An ethical and sustainable choice for fabrics produced in a socially responsible manner and in respect of the environment.

More info on Illustrabimbi website

Chefclub, the innovative Digital Cooking Brand born in Paris in 2016, which boasts the strongest growth on social networks, and Carrefour, have given birth to an initiative aimed to raise awareness of children and their families on a very current theme: conscious consumption of good food. To eat fruits and vegetables by season and offering inspiring recipes for the whole family is the objective of this boxed set “Manger mieux au rythme des Saisons”, a joint project co-developed by Chefclub and Carrefour.
The box “Manger mieux au rythme des saisons” offers an immersive child-friendly experience: it contains an interactive book with 20 fun recipes, along with 6 measuring cups that avoid weighing ingredients and many zero-waste tips. Each recipe is easy and fun to make, following the videos of the chefs creating the recipe. Thus the pumpkin soup becomes fantastic if it turns into a lion’s whirlpool with carrot mane. In addition to France, Belgium and Spain the boxed set is available from October also in Italy at all Carrefour hypermarkets, Carrefour markets and online at Carrefour.it at a price of € 22.

Growing conscious, to eat better in the future

This new initiative co-developed by Chefclub, is part of Carrefour’s Act for Food program, which proposes concrete actions to enable everyone to eat better. This is illustrated, for example, by the removal of controversial substances from its own-brand products, the promotion of local and seasonal products, and the support of producers in converting to organic farming.

Chefclub Experience Tour

The partnership with Carrefour also includes a series of in-store events in France called the  Chefclub Experience Tour starting end of October.
A branded shop in shop has been designed to highlight and showcase all the Chefclub product range. The first event took place in the Carrefour Hypermarket of Chambourcy in France from 26 to 30 October 2021. A live demonstration of a Halloween recipe has been organized during this period, and has been broadcast on the social networks of Chefclub and Carrefour directly from the hypermarket. More events are planned in the coming months in France.

Having fun in the kitchen

“Bringing everyone together in the kitchen” is the challenge taken up by Chefclub. The recipe for success: spectacular videos, and for the little ones, the immersive Chefclub Kids universe, created to make you want to cook and enjoy yourself as a family. Thanks to entertaining recipes, zany and endearing characters, and utensils adapted to little cooks, cooking becomes the new playtime, a special moment of sharing at the stove and around the table. Cooking is no longer a chore, meals made from scratch are the first step to eating better.”

Licensing developments

Chefclub has been able to leverage the power of social media to continually grow, strengthen its brand, and create a large audience of 100 million followers while also transforming its video viewers into customers. Its recipe videos and fun universe are designed to encourage everyone to cook: women, men, teenagers, and children.

Combining experiential content and direct contact with its communities, Chefclub has already sold 700,000 self-published books since 2017, and in 2019 launched a series of innovative products for children that has equipped more than 150,000 families.

Chefclub has also launched an innovative international licensing and merchandising strategy combining content and products. Last Spring, the startup announced a new global partnership with Groupe SEB, with the launch of a range of products under the brand license “Chefclub by Tefal”, including skillets, saucepans, kitchen tools and small domestic appliances. Created in collaboration with the Chefclub community, this range combines Chefclub’s expertise in the development of creative recipes with Tefal’s sustainable design for simple products to make cooking easier. The line has been launched in France in September and will be launched in 2022 internationally, it will be sold via all offline and online channels as well as directly to customers (DtoC) on the Tefal and Chefclub websites.

Collaborations have also been added in the fields of publishing, stationary and clothing and negotiations are underway for new categories.
Also for Italy, where the license is managed by ETS Licensing, an articulated licensing plan is in preparation,and will start in 2022.
So roll up your sleeves and start cooking!

Xilam Animation has signed a global partnership with Simba Dickie Group for the toys of its new and colorful preschool property, Oggy Oggy. The launch of the range, which targets children aged 3 to 6 years, is scheduled for autumn / winter 2022. The assortment will include plush, figurines, playsets and accessories, vehicles, collectibles and sand buckets. The collection will initially be available in France, Italy, Germany and in the United Kingdom, therefore it will be extended to Poland and Spain for spring 2023 and subsequently expanded to other territories.

The new preschool serie Oggy Oggy produced in CGI by the French animation studio Xilam, with 156 episodes of 7 minutes, divided into 2 seasons, was also developed with the contribution of experienced pedagogists and psychologists of the evolutionary age. The protagonist is Oggy in his childhood, a sensitive, curious and daring kitten, who lives daily adventures with playfulness, candor and enthusiasm in a fantasy world populated by colorful cats. It’s a non-verbal series, characterized by a very original sound structure where the characters express themselves through their characteristic language, allowing children to understand feelings and emotions well, even without making use of the word.

The first season of the animated series has debuted globally on Netflix in August 2021 and starting from September 2022, the series will increase its visibility by arriving also on television: agreements have already been signed with important broadcasters as Super RTL (Germany), Discovery (Italy) and France Télévisions (France) and partnerships are increasing.

From November 1st are broadcast on Rai Yoyo 26 brand new 13 minutes episodes with the brave Nefertine: from Monday to Friday at 18:25 and from November 4th every day at 11:25. Many new adventures full of mystery, among mummies, pyramids and crocodiles to dive into the magic of ancient Egypt. The 26 unpublished episodes of the animated series produced by Rai Ragazzi, Graphilm Entertainment, Waooh! and distributed by Cyber Group Studios are also available on Rai Play streaming platform.
The brilliant scriba-reporter is also in the bookstore with the Deagostini publications: 2 Story-Book and 2 sticker albums telling the stories in the shadow of the pyramids of Nefertine, Piramses and their friends.

Gamebud Talking Tom, is the first “animatronic toy” in the world, created by HUGE! Play in partnership with Outfit7 and Epic Story Media. Presented in preview last summer at Virtual Licensing Expo 2021, it immediately attracted attention to its extraordinary features. This new revolutionary product, in fact, is the first “Animatronic Toy” in the world, which blends gaming, interactive devices and play in a single product.

Game becomes a next-level experience
Gamebud Talking Tom is the most disruptive gaming device appeared on the market in recent years. This revolutionary “Animatronic” toy is able to connect to live mode to the popular mobile outfit games and gives life to Talking Tom character making it a game partner ever seen before.

GameBud Talking Tom uses an extremely sophisticated software of artificial intelligence and is equipped with an app that transforms it into an autonomous interactive character, able to support conversations and perform various actions. The GameBud Talking Tom app is compatible with Android and iOS devices and connects with Talking Tom’s online games, allowing users to interact with the toy, both in online and offline mode.

Kevin Mowrer, Co-CEO of HUGE! Play said: “GameBud Talking Tom offers a next-level experience for fans. He’s both your gaming buddy and like a real-life streamer. Picture Talking Tom at your side as you play his games…giving hints to better your game play, all while joking and teasing you in the most loveable way! This dynamic product was built for maximum fun, with a powerful software engine that delivers over 5 hours of unique content and three play modes, including: Game-Connected (Online), Free Play, and Command Mode (Offline).”

Xinyu Qian, CEO of Outfit7 said: “From gaming to licensing, our products connect online and offline experiences and bring joy to millions around the world. We are guided by innovation and creativity in everything we do, and the GameBud Talking Tom continues this pioneering mission. It offers a brand new, real-world experience with the character and the games fans love.”

Gamebud Talking Tom soon also in Italy
Gamebud Talking Tom From October 4th is available in pre-order in North America on Gamebud.com marketplace and will be sent to fans for Christmas holidays 2021.

In the coming months the product will expand its distribution channels. As for our country, Ets Licensing, Talking Tom & Friends agent on the Italian territory, is working with the Huge Play! partner in Europe for the presentation of GameBud at the Nuremberg fair and for the launch of the product in spring 2022.

Talking Tom and Friends: a 360-degree brand
The Property Talking Tom & Friends of Outfit7 has evolved in just over 10 years from a mobile games phenomenon into a brand with extensive and articulated content.

The Talking Tom & Friends universe today includes over 20 mobile games with continuously growing record numbers, a massive presence in all countries of the world, more than 16 billion downloads and up to 430 million active users every month.

Outfit7 has also developed a wide range of original video content for the whole family. The Animated Talking Tom & Friends series, with 156 episodes for 5 minutes, was the ninth content more requested in the world in 2020, according to Tubefilter. Talking Tom and Friends YouTube channels have reached over 77 million subscribers and more than 80 billion views. Talking Tom and Friends characters are also very popular on social media with over 30 million followers.

Even in Italy the numbers are excellent: the animated series is transmitted on TV on K2, channel 44 DTT, with excellent audience data and is available on streaming platforms such as Netflix and Kidodle TV. Tom & Friends Italian YouTube channels record more than 416 million views and the games have exceeded 121 million downloads.

Licensing developments
The launch of GameBud Talking Tom is part of a wide and ambitious global licensing and merchandising program, which already includes more than 3,000 products launched and 8 theme parks.

To grasp the synergies potentially offered by the vast global community of Talking Tom & Friends fans, Outfit7 also makes available to partners different visibility and promotion options within the games and videos developed for the I.P. Partners can make use of customized advertising positions, co-branding opportunities and in-game integrations.

That’s an innovative approach that aims to offer 360 degrees brand experiences to increase proximity to the brand and fans satisfaction.

From October 18th is on Rai Yoyo the 4th season of the animated preschool series Mini Pet Pals, co-produced by Gruppo Alcuni and Rai Fiction, with 52 new episodes of 5 minutes, broadcast every day, from Monday to Sunday at 7:00 and on Saturday and Sunday also at 17:20, furthermore available on Rai Play streaming platform .

In the episodes of the new season, entitled Mini Pet Pals at School, the little friends live their first experiences at school, where the game is the tool to learn knowing themselves and the world around them. Knowledge takes place through the experience of doing: reciting, learning to play in groups, visiting cities and museums, playing with mathematics, and so on. The school is also an opportunity to meet new companions like Cangiante the chameleon, who is very good to hide, Ciccio the porcupine quite bully, the otter Gelsomina, who has a crash on Cilindro, Cocò the vain fox, Nicola the woodpecker, passionate about video games, and Federico the earthworm, who discovers that he can sing.

Moreover there are the teachers, who welcome and drive Mini pet Pals and their companions, helping them in learning. Among them are: Ester, the school’s director,  Valeria the bear, who teaches theater in a creative way, Giovanni the owl, master of drawing, Laura the lynx, teacher of gymnastics, Sebastiano the flamingo, professor of music, Celeste the stork , the animator teaching to use objects creatively, Carletto the raccoon, eclectic teacher capable of stimulating the curiosity and fantasy of the students. To these are added the pacific and reassuring Ludovico the badger, factotum and driver and the Antonio the wildflower, who’s the school’s cook.

The new season of Mini Pet Pals at School is thus enriched by numerous innovative contents, which give new impetus to the property and reinforce the involvement of the small fans.

The Floopaloo Camp which was set up at the Melilli shopping park (SR) from 15/09 to 17/10 had a wide participation: over 1,300 children have put themselves to the test  with the adventurous paths and the challenges prepared by Matt and Lisa, the two protagonists of the cartoon.

Inside the dedicated equipped area, the small guests have had fun between slalom, jumps to obstacles, climbing and games.

The Floopaloo camp was also a special occasion to raise the awareness of the youngest about the environmental sustainability through the game: those who participated in the route, have been able to adhere to the Green program of Soluna Events. A format that allows you to create a real forest of the shopping center: through the special card, stamped at each access, children received a code giving them the opportunity to choose where to plant the trees to create the forest. Once the choice is made, children get a certificate, which bears witness to their selection. In addition, the code is also a “seed- card” that can be planted.

With the codes distributed to children who participated in the Floopaloo camp, 100 trees will be planted to create the forest of the shopping park, helping to reduce CO2 emissions.

For the coming months other Floopaloo Camps are scheduled and the environmental commitment for creatiing new forests will continue in parallel.

On October 4th, has been released the new book by Pera Toons, the web phenomenon who has a huge following on social networks with puns, strokes and animated jokes.

After the success of Ridi che è meglio with 50,000 copies sold, Pera Toons has returned with a book that is not limited to the gags, but proposes a longer history, set on school desks, between bullies and friendships, without sacrificing laughter: 176 pages of humors connected by a compelling story, which tells the epic clash of jokes between PERA and ALFIE, the school’s bully.

Published by Tunué, Sfida all’ultima battuta is available in the bookstore and on the online stores.

2 million fans on social media, the only comic certified by Tik Tok, Pera Toons managed to succesfully transfer the appeal of his humor  even in the “offline” world, paying close attention to preserving the characteristic values ​​of the brand. Books, collaborations and now also products of licensing and merchandising, such as the line of cups, greeting cards and shoppers produced by Biembi, recently arrived in stationery shops, which will soon be integrated with new references.