Cristina D’Avena, legendary interpreter of the most famous themes of cartoons, and Carletto, the most curious chameleon of the universe, an icon of fun branded Findus, sing together in a funny and surprising song: “La Canzone di Carletto”. The song is on air on Spotify, Amazon Music and YouTube from Sunday, March 20 2022, the day when the famous crepes celebrate the first Sofficini Day.

Cristina D’Avena has been for entire generations the voice of the acronyms of all successful cartoons, a face loved and known by young and old. After 40 years of career with over 7 million copies sold, is a pop icon and style and a darling of pop music. Back from the success of the albums “Duets – Tutti cantano Cristina” and “Duets Forever” and from the recent participation in the tv program “The Masked Singer”, today is back in an exceptional featuring with a real showman, the irreverent chameleon Carletto, since 1998 the face of the brand Sofficini.
Carletto’s song is the perfect soundtrack to turn the evening into a party for the whole family with Findus Sofficini, synonymous with taste and fun at the table.

«I dueted with many friends, but when Carletto arrived I said … wow what a happiness! I like to go further with fantasy and I’ve always liked Carletto, he’s a symbol in everyone’s memories – said Cristina D’Avena – La Canzone di Carletto is very catchy and funny, he’s very nice. The song gives joy and serenity, it gives color, and today more than ever we need it. Singing La Canzone di Carletto makes us smile and it is good for our heart. Carletto helps us to go further, to have fun and to party in company».

«It is a great pleasure for us to have met an artist so beloved as Cristina D’Avena, icon for entire generations – said Andrea Passamonti, Marketing Manager Local Brands & Enterprise of Findus – His collaboration with our Carletto, The chameleon loved by millions of Italian families and the identity of our brand, best reflects the spirit of Sofficini and the ‘Sofficini Evening’: lightheartedness, joy and sharing. We would like to see Carletto’s Song become a real hymn to the fun and joy of being together: a Sofficini Evening in the company of Cristina D’Avena can really become the perfect evening!».

It was 1998 when Carletto landed on TV in a TV commercial by Sofficini. From that moment it becomes the face and soul of the brand, for its ability to best express its identity, strengthening its distinctive image. The chameleon, thanks to his sympathy, the ability to involve and invite to play with him, has been able to interpret the child that is in each of us, succeeding in embodying the brand in time in an increasingly transversal way.

Now Carletto is ready to embark on new adventures, which will see him protagonist in other areas, where to live his joyful and irreverent spirit that over the years has been able to conquer large and small.
And after that with music, new stimulating experiences await Carletto also in the world of licensing thanks to the partnership agreement that ETS has signed with Findus for the management of licensing rights of the eccentric chameleon. With his original personality, good mood, cheerfulness and sociality that characterize him, Carletto proposes himself as an original character able to successfully transfer these values in all product categories where they are rewarding.

Listen to La Canzone di Carletto on YouTube, Spotify and Amazon Music.