New collaborations and an important project in the pipeline for Mini Pet Pals
The friendly protagonists of the preschool animated series, co-produced by Gruppo Alcuni and Rai Ragazzi, in addition to enjoying great popularity on the screen, with the episodes transmitted daily on Rai Yoyo and available on Rai Play streaming platform, are also much present in the territory with numerous initiatives.
These include two interesting collaborations recently started from Gruppo Alcuni.
The first one sees Mini Pet Pals as testimonial for the city of Treviso for a cashback card, TrevisoPerTe Card, which allows the owners to accumulate and take advantage of a discounts portfolio at the adherent shops (bars, restaurants, shops, gyms, etc .). It can be said that Mini Pet Pals are absolute pioneers for such an initiative because there are no known cases of other cities in Europe that have used the characters of a successful animated series to promote a citizen cashback card. The card, as well as physical device, can also be used as a digital card by downloading the appropriate app.
Another important activity in the territory is the project created with Regione Veneto to help all children spend their waiting time in pediatric medical offices with the adventures of Mini Pet Pals. Framing the QR code present on the personalized poster the little ones can see some episodes of the cartoons, who have as protagonists Mini Pet Pals, which face themes such as sustainable development, zero mile food, good daily practices, the importance of physical activity and healthy feeding.
This testifies to the innovative capacity of the IP showing strong potential for a omni-channell transversal development, both in a physical and digital environment, always maintaining a strong vocation of edutainment, with the intention of helping the little ones to learn while having fun.
As for the animated series, the 208 episodes are successfully continuing on Rai Yoyo, in addition to their presence on Rai Play streaming platform and it was announced for autumn 2022 the arrival of 26 new episodes of the series Mini Pet Pals start School.
There is also a new relevant project scheduled for spring 2023, which will soon be unveiled.