October 11th is the international day of the girls, a day when the whole world celebrates their rights. On this occasion the Astrid Lindgren Company and Save The Children want to draw attention to the situation of girls fleeing from wars, persecution and poverty, and on their right to be heard.

In the past 76 years Pippi Longstocking inspired children throughout the world to be brave. In 2020 the Astrid Lindgren Company launched, in partnership with Save the Children, the Pippi of Today campaign to support migrant girls, forced to leave their home, city or one’s own country, to rebuild a new life, often sun , with no home, family or friends.

The Pippis of Today have to collect all their courage and hope to face daily challenges and find the way for a brighter future.

Many international partners have joined the campaign to accompany the Pippis of today’s towards a better future. Thanks to the funds collected by the campaign , which seen extensive international adhesion, major support interventions have been implemented, but still much can be done. It is possible to contribute to the campaign by purchasing one of the exclusive Pippi Longstocking products or making a donation on the official website Pippi Of Today